In the first half of 2016, the development situation of furniture industry and the whole economic situation, by the high speed development into the high speed development, the development of dilated into intensive development. Data shows that: 1-4, 2016, household manufacturing main business income is 243.16 billion yuan, total year-on-year growth of 8.4%; Profit total 14.26 billion yuan, the total year-on-year growth of 14.4%. This suggests that the furniture industry in the field of consumer goods inside development is good. It is understood that in the first half of the household industry mainly presents several characteristics. First, market sales decline, the enterprise pressure, second, enterprises to speed up the adjustment of products and the improvement of quality, technology and industry on the rise; Third, the environmental pressure increasing, such as the function of the capital, Beijing organization all over the country to VOC control etc.

Since 2012, the whole household industry growth is slowing, began to shuffle period, 2014, 2015 has been a large number of float subsequently atrophy, shut down, or even collapse of enterprises. Last year, according to incomplete statistics, there are more than 800 dongguan business failures, this suggests that the furniture industry is still in a very difficult phase. Market slow growth, rising production costs and environmental requirements of enterprise management, improve and have very big pressure, the transformation and upgrading of China's furniture industry is still in the stage, the market competition will further promote the industry reshuffle and evolution, transformation and upgrading will continue.

From the perspective of the reform of the supply side, in meet the demand of market, there are a few gap can go. One is the elderly market, suitable for pension and disabled old man. The second is the children's market, can truly good beneficial to children's health, growth, household; Three is after 80, and 80 consumers, they are more personalized, practical; Four is out of poverty population, in the process of urbanization, there are seventy million people out of poverty, and transformation of village inside city, shanty towns transformation, this part of the population need reingistic household economy.

Benefited from globalization execution cost advantage, scale advantage under the demographic dividend, the superiority of system reform under the system, China has long is worthy of the name "manufacturing power", but has been made in China is "big but not strong", earlier this year, the outbreak of the "smart toilet cover events" more will be made in China on the scandal, was tested. The personage inside course of study says, the country put forward the strategy of "the doctrine" is to rebuild the competitive advantage in manufacturing, the strategy is also get home with the doctrine of the float subsequently.

The first is the varieties, structure adjustment in the market now, growing varieties, including new material, new design, also make household varieties growing.

The second is quality, under the background of the reform of the supply side, consumer upgrades, fluctuation full time is reversed transmission enterprise must in the quality. As brand enterprise, more need to improve the quality of his to occupy the market, increase brand awareness. For example, sibutramine on environmental protection paint, water-based paint, including product quality, did a lot of work on the application of new materials; Like do custom shang pin home delivery, product customization, using new technology to ensure the product quality.

The third is the brand, many years ago began to pay attention to the brand in the industry, but now many enterprises are gradually create brand to become a commercial brand, social brand, this is a very important stage.

Why in recent years, a lot of people go to foreign consumption, shopping, like to buy foreign brands, this is because the quality of domestic products, design, quality reputation can't keep up with, foreign brands almost account for most of the share. "Household industry...... is unclear, the condition of the import of household accounts for much proportion. Although exports household sector accounts for absolute advantage, but still should be incredibly advancement, strive to do bigger and stronger domestic brands.